- Assessed the competitiveness of a new medical device technology, evaluated the market, identified potential sources of venture capital and contacted venture capitalists to raise equity capital
- Restructured the program production activities for a national broadcast network to improve operating efficiency and significantly reduced annual operating costs
- Identified and valued cable service acquisition targets for a national broadcast network
- Conducted a market and competitive assessment of the metals industry in a utility’s service territory to identify ways in which utility could better serve the energy needs of its customer base
- Analyzed the market potential of a new environmental technology in the paper industry by conducting a comprehensive survey of paper mills in the U.S. and Canada
- Created a pricing strategy for a global market leader in the consumer appliance industry
- Formulated a worldwide distribution strategy for distribution of videocassettes for an entertainment software supplier
- Evaluated market opportunities and developed market entrance strategies for a builder of log homes to help company profitably target its served market segments
- Performed a market and competitive assessment of the paper industry in a utility’s service territory to identify ways in which utility could better serve the energy needs of its customer base
- Conducted an in-depth market and channel analysis and developed a channel strategy for a manufacturer of lawn & garden equipment; key issues included dealer economics and profitability, new product growth opportunities and evaluation of dealer performance
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