- Assessed and developed an energy services marketing strategy; targeted markets included government/education, industrial and commercial markets; assessed customer needs, decision-making process/behavior, sales cycle, competitors and regulations
- Conducted a detailed market, competitive and product assessment of the U.S. energy rentals marketplace for portable power < 20MW; analyzed market segment demand drivers, assessed competitive environment and evaluated the market and product potential for a 20MW
- Conducted a worldwide balance of plant maintenance services market assessment; segmented worldwide power generation database by customer type, geographic location and type of plant to determine market segment with the greatest potential opportunity; interviewed electric utilities throughout the world focusing in Asia and Australia
- Completed a competitive assessment of the engineering services industry; surveyed electric utilities and engineering services providers to obtain information on pricing and capabilities to assist firm in competitive positioning
- Identified potential acquisition, joint venture and partnering opportunities in the energy service business for global OEM
- Performed an assessment of business opportunities in the areas of residential and small commercial financial services; estimated the revenue and profitability potential and analyzed the financial performance of major competitors
- Analyzed the opportunity to expand power systems OEM service offering to include competitor OEM products; evaluated competitor level of customer satisfaction with engineering and consulting services
- Evaluated the markets for OEM and non-OEM turbine maintenance parts and services at electric utility operated fossil-fired power plants; determined recent trends in steam and combustion turbine maintenance overhauls and repairs; determined the market potential for outsourcing turbine maintenance engineering and management services
- Performed a comprehensive analysis of the installed base of fossil-fired steam and combustion turbines at U.S. power plants; assessed the sales and service infrastructure utilized by leading OEM and non-OEM turbine parts and services vendors
- Developed a marketing and organizational strategy for an engineering services firm to refocus its business on high growth market segments; conducted detailed analysis of nine potential growth markets
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